The Rise of Micro-Influencers in 2025

Micro-influencers are reshaping the marketing landscape. With engagement rates often exceeding those of mega-influencers, brands are increasingly turning to creators with smaller, more dedicated audiences.

Why Micro-Influencers?

Authenticity drives modern consumer behavior. Micro-influencers maintain closer connections with their followers, creating trust that translates directly into purchasing decisions.

Key Statistics

• Micro-influencers generate 60% more engagement
• 82% of consumers are likely to follow a recommendation from a micro-influencer
• Cost per engagement is 6x lower compared to macro-influencers

At Strwbery, we specialize in identifying and partnering with the perfect micro-influencers for your brand.