Lumière Paris
A luxury fragrance campaign leveraging top-tier fashion influencers across Instagram and TikTok.
12.5M
Impressions
8.9M
Reach
890K
Engagements
7.12%
Eng. Rate
750K
Likes
Campaign Overview
Lumière Paris partnered with Strwbery to launch their new signature fragrance collection. We curated a roster of 15 fashion and beauty influencers across Europe and North America.
Strategy
Our approach combined aspirational lifestyle content with intimate product storytelling. Each influencer created bespoke content that aligned with both the brand's heritage and their personal aesthetic.
Results
- 12.5M total impressions across platforms
- 7.12% average engagement rate
- 35% increase in brand search volume
- 890K total engagements