TechVault
Product launch campaign for a premium tech accessories brand using YouTube and Instagram creators.
8.2M
Impressions
5.4M
Reach
620K
Engagements
7.56%
Eng. Rate
520K
Likes
Campaign Overview
TechVault launched their flagship premium laptop sleeve collection with Strwbery managing the influencer strategy.
Strategy
We engaged 8 tech and lifestyle YouTubers for in-depth Reviews and 12 Instagram creators for lifestyle integration content.
Results
- 8.2M impressions
- 7.56% engagement rate
- 42% click-through to product pages
- 3x ROI on influencer spend